The Ask
We were asked to develop two different campaigns encouraging people to "tune in" to season sixteen of The Great British Bake Off (or The Great British Baking Show to us Americans.) We also developed two in-person experiences and souvenirs to accompany the debut.
So, what did we do?
We ended up having two totally different ideas come to life. Lorna's take leans on the immense pressure and skill it takes to bake, while Chloe's take leans on the cozy vibes associated with the Bake Off.
