Zapp's Potato Chips: Nola Rolla

I worked with Kristina Murray, Hal Mady, Jack Ziegler, Benn Pattara, and John Romanelli to break down an existing grocery product's branding and extend it into a theoretical new product or service category.

We were drawn to Zapp's Potato Chips' New Orleans-inspired branding and decided to lean into that as far as we could. After thoroughly researching the brand and New Orleans, we developed a ghost tour inspired by the city's rich stories.